Custom sites for small firms

Every client starts
with a question.
Most firm sites never answer it.

We map the questions people actually type before they hire a lawyer, then hand-code a site that answers them — and turns the answer into a booked consultation. Your price takes about a minute, and it comes from your answers, not a sales call.

See the work

Seven questions · priced on the spot · $500/mo care keeps it quick, patched and current.

How it runs

From blank page to booked calls.

Read the full step-by-step process and timeline →

  1. Exhibit A

    Plot

    We pull the questions your clients really ask — from search data, from your own intake calls, from the forums where people ask before they ever phone a lawyer. That list becomes your site map.

  2. Exhibit B

    Draft

    Each page answers one of those questions in plain language, with the answer near the top where readers and AI assistants both look first. Your voice, not a template's.

  3. Exhibit C

    Build

    Hand-coded WordPress — no page builder, no theme licence. Fast, accessible, schema-marked, and wired so contact is never more than one tap away on any page.

  4. Exhibit D

    Hold

    Launch is the start, not the finish. Care keeps it patched and quick; the optional SEO program keeps adding pages and answering new questions as they appear.

Pricing

Published pricing.
No discovery call.

Your number moves with practice areas, attorneys and locations — not with how big your firm looks on paper.

See full pricing, what changes the price, and straight answers →

One-time build
$2,000–$5,000

Complete custom site, priced by your answers in the quote tool.

  • Custom design & hand-coded build
  • A page for every practice area
  • On-page SEO, schema & sitemap
  • Intake, booking & legal pages
Required
$500/mo

Care plan

  • Managed hosting & security
  • Updates, backups & monitoring
  • Small content edits
  • Starts when the site goes live
Add-on
$1,500/mo

SEO & AEO

  • Top-ranking push: Google & Bing
  • Google Maps / local pack
  • AI answer-engine visibility
  • Plain monthly reporting

Order in the next 30 minutes and take 25% off the build.

Found and quoted

Be the answer, not just a result.

People increasingly ask an assistant before they open a search page, and assistants quote whoever answered the question most clearly. We write each page to be that source: a direct answer up top, the reasoning underneath, and the markup that lets a machine read it correctly.

  • Written around the long-tail questions clients type, not keywords you wish they typed
  • Structured so Google can show it and an assistant can quote it
  • Written to keep you clear of bar advertising rules — no promises nobody can keep
Questions

The honest answers.

What exactly do I get for the one-time price?

The whole site, written and coded from scratch: a home page, the firm story, a bio for each attorney, a page of its own for every practice area you name, contact and intake, and the policy pages a law firm site has to carry. On-page SEO, schema and the sitemap are part of the build, not an upsell. You own the code and the content when it ships.

Why is the $500/month care plan required?

Because a website is software, and unmaintained software rots. Hosting, SSL, backups, security patching, uptime checks and your small content edits all sit inside the plan. We have seen too many good builds quietly decay into slow, broken, exploited sites a year after launch, and we are not willing to hand one over and walk away. If you want a build with no ongoing relationship, we are honestly the wrong studio.

Do I need the $1,500/month SEO add-on?

No. The build stands on its own foundations and plenty of firms stop there. The program is for firms that want to keep competing every month: new pages answering new questions, local search work, links, and a plain-language report on what moved. Start it at launch or a year later — nothing in the build depends on it, and there is no lock-in either way.

Can you really make my firm rank #1?

No, and you should be wary of anyone who says yes. Nobody controls Google, and a promise of position one is a promise someone else gets to break for them. What we control is the work rankings are earned with: speed, structure, accessibility, and pages that answer real questions better than the pages above you. How fast that pays depends on your market and your competition.

What happens after I order?

You get one onboarding form — about ten minutes — covering practice areas, attorney details, the areas you serve, any brand assets you already own, and what a good six months would look like. Send it back and the build starts. Most sites launch in two to four weeks, and the single biggest variable is how quickly that form and the content review come back. Your monthly plan starts the day the site goes live, not the day you pay.

Resources

The questions attorneys actually ask.

Straight answers on websites, search and spend — written for people who bill by the hour.

Browse all resources →

New resources are on the way. In the meantime, see what a custom site would cost your firm.

The firm that answers first is the firm they call.

Price your build in about a minute. Nothing to sit through, and nobody calls you unless you ask.